Operations | Process & Systems Improvement

Jeffisa Delaosia Kosasih

I improve cross-functional workflows by turning fragmented processes into clear systems, defined ownership, and structured reporting.

Selected work

Systems that make good work easier

Explore work in operations, workflow improvement, and digital delivery.

Payday promotion experience preview

Digital Experience - Campaign Design

Payday promotion experience

A redesigned payday page organized promotions from six products across domestic and international travel.

At a glance

Company / context
Traveloka Indonesia
Role
UI/UX Designer, Website Developer, Design QA
Skills
Interaction design, content structure, web delivery
Collaborators
Product and Marketing teams

The problem

One recurring page needed to accommodate promotions from six products across domestic and international travel.

My approach

I tested an initial table-like structure, observed misleading click behavior, and used those findings to reorganize the page.

The solution

I iteratively placed product labels above campaign thumbnails and separated domestic and international promotions into two clear columns.

Impact

The revised layout remained in use throughout the promotion plan for over a year.

What I learned

I learned to test whether visual groupings clearly signal what users can click before finalizing a campaign layout.

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Traveloka attraction page preview

Digital Experience - Regional Campaign Delivery

Traveloka attraction pages

Adapted a shared campaign concept for Traveloka’s Malaysia and Philippines markets.

At a glance

Company / context
Traveloka Malaysia and Philippines
Role
UI/UX Designer, Website Developer, Web QA
Skills
Campaign design, responsive web development, user testing
Collaborators
Malaysia and Philippines design teams
Live project: Malaysia
Open Malaysia project

The problem

Two regional teams needed attraction pages that could communicate product value while adapting the concept to different layouts and audiences.

My approach

I adapted the shared concept to each market’s requirements, balancing a consistent campaign structure with local needs.

The solution

I designed, developed, and quality-checked the campaign pages for Malaysia and the Philippines using a shared regional structure. Localized translations were managed in the internal CMS, helping maintain consistency across both markets.

Impact

The Malaysia page launched and served as a reference for the Philippines implementation, which is no longer publicly available.

What I learned

I learned to preserve a shared campaign idea while adapting its execution to local requirements.

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Independent work

Building and running small businesses.

About

Operations-minded, systems-curious.

I am an Operations professional with experience across technology, retail, and real estate, working at the intersection of people, processes, and technology. I enjoy turning complex or fragmented ways of working into clearer, more efficient systems.

What I do

My work focuses on process and system design, workflow improvement, knowledge management, data and document organization, project coordination, and stakeholder management.

Capabilities & Tools

I work with tools including Google Sheets, Google Docs, Google Slides, Google Apps Script, Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Notion, Figma, Canva, and currently learning SQL to deepen my knowledge in data analysis.

I am Indonesian and eligible to work in Singapore as a permanent resident. Outside of work, I enjoy tea, good food, movies, TV shows, video games, and anything music related.

Let's connect :)

Contact

Let's connect!

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